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Media Watch shows how it should be done

April 24, 2012

If there’s one media tactic that’s more misleading than the mantra of false balance, it’s got to be the total lack of any balance at all. Last night’s Media Watch covered the visit to Australia of “Dr. Germ”, who did the rounds of the commercial media promoting the use of chlorine bleach to rid our homes of nasties. The fact that his visit was arranged by the makers of White King bleach was revealed by some of the media outlets, but not all. And only Esther Han in The Sydney Morning Herald and Media Watch itself actually sought out some evidence from other experts. They pointed out, as you’d expect, that Dr. Germ was out of line and promoting practices that should not be recommended.

Nice work both Esther and the Media Watch team.

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